Chanoyu

Brand Identity

Chanoyu is an immersive and transformative Japanese tea ceremony program that invites individuals into the art of traditional tea ceremonies.

With a vision to preserve and share the rich cultural heritage of Japan, Chanoyu aims to create an authentic and meaningful tea ceremony experience, where participants can escape daily life and find solace in the mindful preparation and savoring of tea.

The development of the Chanoyu brand and identity has been a thoughtful process, rooted in the principles and aesthetics of Japanese tea ceremonies. The brand's essence revolves around harmony, elegance, and reverence for nature. The logo, inspired by traditional Japanese calligraphy, represents the interconnectedness between mind, body, and spirit.

The color palette reflects the serene and organic tones found in nature, evoking a sense of tranquility and authenticity. Subtle shades of moss green, earthy brown, and soft cream are harmoniously blended to create a visual experience that mirrors the serene atmosphere of a tea room.

Overall, the development of Chanoyu is driven by a deep respect for Japanese traditions and a commitment to authenticity. It is an invitation to all who seek harmony, mindfulness, and the timeless beauty of Japanese tea ceremonies.