New Memories
Marketing CampaignNew Memories is all about capturing authentic moments with friends—those spontaneous snapshots that become lasting memories.
The campaign speaks to a generation that values experience over everything, highlighting personal style and the connections that make life more memorable.
The aesthetic is laid-back yet intentional, reflecting the authentic, no-fuss energy of youth subculture. It’s a celebration of individuality and style, keeping it true to the Originals ethos—always unique, always authentic.